The 3700-year-old refund request

In London’s British Museum there is a carved tablet from 1750 B.C.

But this tablet doesn’t tell about a glorious battle and it’s not a religious text.

It’s a customer complaint.

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The tablet is a letter from a customer named Nanni to a copper ore merchant named Ea-nasir. The letter says that Nanni was not satisfied with all the copper that Ea-nasir sent to him.

It was a request for refund.

Dissatisfied customers have been around since commerce began.

They kill the spirit and profitability of many an entrepreneur.

So get rid of them.

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Huh?

Or, I should say, let someone else deal with them.

So you can focus on making money.

Here’s how…

 

Best,

Jacques van Niekerk

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