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Additional Ways to Utilize Your Keyword Research to Boost Sales

Keyword research is a necessary part of online marketing. In fact, you may spend hours researching keywords and deciding which ones to target. You’ll use these keywords in your content, marketing material, and advertisements. Though, these aren’t the only uses for your keyword research.

You should take advantage of the time that you’ve put into keyword research. Here are a few ways to utilize your keywords to boost sales, drive traffic, and build your online reputation.

Keyword Research is a Type of Customer Research

When you perform keyword research, you’re also performing customer research. You’re finding out what your potential customers are interested in. This will give you a general idea of the types of topics that you should be discussing in your blogs and eBooks.

Looking at the terms that people use gives insight into their interests. So, not only will use these keywords in your content, you can mine these keywords for topics.

Find Content to Curate and Share on Social Media

You can use your keyword research to help with content curation. Content curation should comprise about 80% of your social media marketing. This includes articles and news from outside sources that you think your followers will enjoy.

Entering your chosen keywords into Facebook or Twitter will help cut down on the time that you spend finding curated content.

Improve Your Existing Content with New Keywords

Use your latest keyword research to update your existing content. If you have blog posts that haven’t been viewed in months, then give the posts an update. Add additional content, more information, and new details. Then, optimize your updated posts with your latest keyword research.

Find Frequently Asked Questions That You Can Answer

When you perform keyword research, pay attention to the keyword suggestions that are phrased in the form of a question. These queries show that people are searching for an answer to these questions.

Take these keyword phrases and perform your own search. You should be able to find forums, communities, and websites where people have asked these exact questions.

Offer your input and give an answer. This helps you establish yourself as a voice of authority in your field while providing another use for these keywords.

Learn How People Search for Your Products or Services

As mentioned, your keyword research is a type of customer research. One of the things that you’ll learn is how people search for your products or services. You might find that they commonly use terms that you wouldn’t normally use.

For example, if you sell running shoes, you might find that people are more likely to search for running sneakers.

By looking at the most common search terms, you gain insight into the language used by your customers. These small nuances can be useful in creating marketing material that connects and engages.

Find Ideas for Future Products or Services

During your keyword research, you may come across search terms that you haven’t thought of. This could provide ideas for future products or services.

Using running shoes as an example, you might find that people also search for shoelaces for running shoes. If you hadn’t previously sold shoelaces, you now have an idea for your next product.

The bottom line is that keyword research can be used for so much more than just optimizing your web pages and advertisements. You can perform customer research, improve your content, and develop ideas for new products or services.

Maximize your marketing potential by making better use of your keyword research. If you’d like to receive more powerful marketing tips, and a way to generate conversion-ready internet marketing prospects each month, click here to learn about my done-for-you system.

How to Grow a Targeted Follower Base on Instagram

Instagram is becoming increasingly popular. It’s a useful social media site for any entrepreneur that wants to remain updated with the latest marketing channels.

As with most social media platforms, the more followers that you’ve got the more effective your social media marketing will be. So, to begin increasing your Instagram followers, you need to focus on a target audience.

Here’s a set of simple tips to begin growing a targeted follower base on Instagram.

Start Liking Posts Related to Your Niche

The first way to begin increasing your follower base on Instagram is to start liking posts. Like posts that are related to your niche industry.

For example, if you sell products for internet marketing, you’d want to like posts related to internet marketing.

Liking other posts is a good way to gain attention, especially from industry leaders or people with more followers than you.

Instead of simply following an industry leader, you should go through and like 5 to 10 of their posts. Make sure that you leave a comment on at least one of these posts.

Respond Promptly and Leave Authentic Comments

Commenting is a good way to gain followers, retain followers, and increase engagement. You should respond to comments as soon as possible. You can set up email notifications so that you never miss out on these comments.

Also, don’t be afraid to comment on other people’s posts. As mentioned, this can be effective when you start liking other posts.

While these comments are useful, they need to be authentic. Don’t leave a generic comment as a response.

For example, if someone leaves you a compliment, don’t respond with, “thanks!”

Instead, you should come up with a real response. It only takes a few minutes, but can have a major effect on follower engagement and your overall online reputation.

Create Your Own Hashtags and Get People to Use Them

You can start building your own community on Instagram by creating your own hashtags. Though, you also need to get people to start using them.

For starters, you can create a hashtag related to your targeted audience or niche industry. Combining abbreviations and words is a good way to create original hashtags.

You can also search for hashtags. When you create an original hashtag, perform a search to ensure that it’s not already in use.

Find Out What Your Audience Wants

If you know what your target audience wants, it’s easier to create Instagram posts that they’ll enjoy. You can start by looking at who they follow.

Look for Instagram accounts for other businesses in your industry that are followed by your target audience. See what types of posts these people put out. Also, see what types of posts your audience tend to share and like.

Continue to Release New Posts Each Day

If you want to target a specific audience, you need to remain consistent with your posts. Continue to release new posts each day.

You should also pay attention to the time of the day that you receive the most engagement from your followers. You might find that your target audience is more active during a specific time of the day. Use this to your advantage and schedule your posts to be released at this time each day.

Use High-Quality Photos and Videos

Don’t forget to use high-quality photos and videos. If the photos that you use appear to be professionally-taken photos, you’ll be able to gain more followers.

People perceive the value and quality of your products or services based on what you put out there. If you use grainy photographs, people will assume that you don’t have a quality business, as you can’t afford quality photos.

Start making better use of your Instagram account by focusing on your target audience. If you’d like even more internet marketing tips and a system for getting conversion-ready prospects, then click here to learn about my done-for-you system.

Start Increasing Your E-commerce Conversion Rates in 4 Steps

After you’ve spent money and time to generate traffic, you need conversions.

Your conversion rates are instrumental in your success. So, how do you increase the percentage of people that complete the desired action? By targeting the right people and rethinking your existing strategy.

Generally, if you’re having trouble converting traffic, there’s a reason behind the problem. Find out how to solve this problem and start boosting your conversion rates.

#1 Change the Intended Action

The first component that you might need to change is the intended action that you want from visitors to your landing page. For example, if you’re expecting these visitors to make a purchase, you’re taking the wrong approach.

Instead, you should focus on getting your traffic into a sales funnel. Don’t give visitors the hard sell on your landing page.

Give them an irresistible offer, such as a downloadable guide, so that you can capture their email address or contact information.

By itself, this step should lead to higher conversion rates on your landing pages. People are more willing to give away their email address in exchange for a free offer than they are to make a purchase on their first visit.

You’ll then follow up these leads with emails, encouraging them back to your site to make a purchase.

#2 Improve the Speed of Your Website

The speed of your site can also impact your conversion rates. It makes it hard for people to scroll through the page and view all the elements. Though, the real problem is that people don’t want to wait. Every 1-second delay leads to a further drop in conversion rates.

Check the speed of your landing pages. The page should load in less than 3 seconds. After 4 seconds, over 25% of your traffic will leave.

To improve speed, remove elements. Keep your page simple. You don’t need a sidebar and an abundance of plugins. A landing page should have a single focus, so there’s no reason to include anything unrelated to the main purpose of the page.

A landing page typically includes a headline, text, a few images and videos, and a form. Don’t clutter the page and slow down the speed.

Another way to improve the speed is to optimize your images. If an image is only going to display at 200 pixels, you don’t need the original image to be 1200 pixels. Determine the maximum viewing size of each image and scale them to those dimensions.

Also, reduce the DPI to 72. When viewing an image on a web page, there’s no need for a higher resolution.

#3 Improve Your Audience Targeting

If you’re having trouble with conversions, your target audience could be to blame. You should make sure that you’re targeting the right people.

Use the demographic data in your website analytics to analyze your traffic. Look for the traffic that converts. Find out what makes these visitors different from the ones that don’t convert. You might find that a particular region, age range, or gender results in higher conversions.

You can then use this data to improve the copy used on your landing pages. Then, adjust your PPC ads to reflect the data. Change your targeting options to focus on the right regions and target your audience based on demographics.

#4 Don’t Use Too Many Fields in Your Forms

Another factor that could result in lower conversion rates is the form on your page. Whether you’re collecting email addresses or offering a product or service, your form should be easy to fill out. If people need to stop and think about what they’re doing, they may change their mind.

The form should only contain fields that are necessary to complete the action. For example, if you’re getting people to join your mailing list, you really only need their email address. Though, you might want to get their name, so that you can personalize their emails.

But, if there’s no need to ask for their phone number, address, country, and other data unless it’s needed to complete a purchase.

If you want to increase conversion rates, you’ll need to look at what you’re doing. Make sure that you’re choosing the right goal for each landing page. Along with these tips, you can get even more marketing suggestions and a conversion-ready internet marketing system. Just click here to learn about my done-for-you system.